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In honour of 2023's Book Direct Day, is the final part of I-PRAC's exclusive Trust Trilogy Series. Dive into this eye-opening read, which explains why the short-term rental industry still struggles to be trusted by the majority of mainstream travellers; and what your brand can do to manage (and exceed) guest expectations; and ensure your guests trust you over alternative accommodation options. This article is part three, of a three-part series.

In 2019, Airbnb made a pledge to verify all its listings - in an attempt to increase trust on the platform and empower guests to book accommodation with confidence. By 2023, the mission had finally launched; however, the results have been underwhelming to say the least.

Newly appointed Managing Director of I-PRAC, Neely Khan joins Founder and CEO, Chris Maughan on their first joint podcast appearance. Hosted by the unfiltered leaders of the STR world, John Stokinger and Mateo Bradford-Vazquez.

Verification is a crucial aspect of modern business operations, serving multiple purposes that contribute to a company's reputation, trustworthiness, and ultimately its conversion rates. In this essay, we will delve…

In honour of 2023's Book Direct Day, is the final part of I-PRAC's exclusive Trust Trilogy Series. Dive into this eye-opening read, which explains why the short-term rental industry still struggles to be trusted by the majority of mainstream travellers; and what your brand can do to manage (and exceed) guest expectations; and ensure your guests trust you over alternative accommodation options. This article is part three, of a three-part series.

There’s a steady and reassuring uptake on verification badges for companies across the board. However, these accreditations have also welcomed criticism - mostly from operators who are doubtful of the immediate ‘need’ to prove themselves as legitimate. After all, if they know for certain that they’re running their business in-line with the law, then what good does spending additional money to confirm something that is supposedly ‘obvious’ to them going to achieve, right? Wrong. The problem is, not only is this mindset dangerously self-indulgent (and by ‘dangerously’, we mean it’s costing businesses money), it does nothing to address the concerns of consumers. This article explains why.

In 2019, Airbnb made a pledge to verify all its listings - in an attempt to increase trust on the platform and empower guests to book accommodation with confidence. By 2023, the mission had finally launched; however, the results have been underwhelming to say the least.

If there is one phrase that’s constantly echoed off the walls of the short-term rental industry, then it is of course, ‘Book Direct’. But now, even when there is a day dedicated to Book Direct (thank you, Amy Hinote), we must beg the question: is the industry missing the point of it completely? Surely, to ask guests to book directly with you, is to ask them to trust you over a well-known OTA. If this is the case, then should we not be leading with the message of Trust Direct, first?

I-PRAC spoke to Russell, whose family lost almost £3,000 to holiday rental fraud in the Costalita, Marbella in 2015, as a result of a sophisticated online scam targeting loyal holidaymakers.

I-PRAC spoke to Janet, whose family paid thousands for a holiday rental in Majorca in 2015, only to discover that they had been scammed one month before.

In an era of exciting new growth for I-PRAC, Chris Maughan has invested another £5 million into the company and appointed Neely Khan as Managing Director. The new MD has been working with Maughan for over five years - and Maughan feels that under her leadership, she will continue the vast success of I-PRAC, and take it to even bigger heights. Maughan will now be sitting in more of a board position for the company, while still providing value to the industry via his personal brand and mentorship, as much as possible.

I-PRAC are proud to announce that Australia's leading short-term rental brand, MadeComfy, have been verified as I-PRAC approved. Proving that trust and confidence is key to building a successful rental business.

Securing a Stronger Future for the Australian Short-Term Rental Sector: SafeStay and I-PRAC are proud to announce a new official partnership, aimed at increasing safety and legitimacy across the Australian STR landscape.

The short-term rental market is rife with guest uncertainty; however the majority of STR business owners are failing to do anything about it. Read all about the damning psychology of guest uncertainty and how it can cost your business thousands in direct bookings. Also included in this article is a thorough breakdown of how you can address each of your guests' concerns, that is stopping them from booking accommodation with you - as well as additional resources and exercises to help you action your learning. This is the first article of I-PRAC's exclusive Trust Trilogy Series.

With fraudsters increasingly scamming travellers with fake listings on Airbnb and Booking.com, how can legitimate rental operators set themselves apart?

In this guide, we take a look at ABTA, ATOL and I-PRAC, providing an overview of why they were introduced, what protection they offer, and how to apply.

I-PRAC worked alongside the BBC to provide exclusive data on holiday rental fraud. In this episode of their Holidays Series, I-PRAC's free Property Check service is highlighted as a useful service to holidaymakers who are concerned about the property they have booked.

In this interview at the 2019 HOST event, I-PRAC MD Emma Mills spoke to ShortTermRentalz about the importance of consumer confidence in the short-term rental industry, and how upcoming regulations will further impact the industry in 2020.

I-PRAC provided exclusive data on property rental fraud to ITV News for their special report on the rise of villa fraud in 2019 so far. Our data gave insight into how rental fraud continues to have an impact across the world.

In honour of 2023's Book Direct Day, is the final part of I-PRAC's exclusive Trust Trilogy Series. Dive into this eye-opening read, which explains why the short-term rental industry still struggles to be trusted by the majority of mainstream travellers; and what your brand can do to manage (and exceed) guest expectations; and ensure your guests trust you over alternative accommodation options. This article is part three, of a three-part series.

Founder and CEO of I-PRAC, Chris Maughan, spoke with Elaine Watts of Holiday Let Success for her podcast on preventing holiday rental fraud, and the methods adopted by fraudsters in the digital age.