There’s a steady and reassuring uptake on verification badges for companies across the board. However, these accreditations have also welcomed criticism - mostly from operators who are doubtful of the immediate ‘need’ to prove themselves as legitimate. After all, if they know for certain that they’re running their business in-line with the law, then what good does spending additional money to confirm something that is supposedly ‘obvious’ to them going to achieve, right? Wrong. The problem is, not only is this mindset dangerously self-indulgent (and by ‘dangerously’, we mean it’s costing businesses money), it does nothing to address the concerns of consumers. This article explains why.