In honour of 2023's Book Direct Day, is the final part of I-PRAC's exclusive Trust Trilogy Series. Dive into this eye-opening read, which explains why the short-term rental industry still struggles to be trusted by the majority of mainstream travellers; and what your brand can do to manage (and exceed) guest expectations; and ensure your guests trust you over alternative accommodation options. This article is part three, of a three-part series.
- 12 Minutes Read
Delve into the much anticipated part two of IPRAC’s exclusive Trust Trilogy Series. In this piece, we look into the differences between product marketing and trust marketing in the short-term rental industry, and why the latter is integral to your direct booking strategy. As always, this is a meaty article and you’re likely to get the best value out of it by putting some time aside to read it (and have a pen and paper at hand to make notes on). Access to any supporting worksheets and docs, is publicly available via a Google Doc link.
- 13 Minutes Read
The short-term rental market is rife with guest uncertainty; however the majority of STR business owners are failing to do anything about it. Read all about the damning psychology of guest uncertainty and how it can cost your business thousands in direct bookings. Also included in this article is a thorough breakdown of how you can address each of your guests' concerns, that is stopping them from booking accommodation with you - as well as additional resources and exercises to help you action your learning. This is the first article of I-PRAC's exclusive Trust Trilogy Series.
- 2 Minutes Read
WHY is I-PRAC the leading direct booking conversion tool ? I-PRAC studies over the last 2 years have proven that 78% of consumers who find and engage with short term…