- 12 Minutes Read
Delve into the much anticipated part two of IPRAC’s exclusive Trust Trilogy Series. In this piece, we look into the differences between product marketing and trust marketing in the short-term rental industry, and why the latter is integral to your direct booking strategy. As always, this is a meaty article and you’re likely to get the best value out of it by putting some time aside to read it (and have a pen and paper at hand to make notes on). Access to any supporting worksheets and docs, is publicly available via a Google Doc link.
- 13 Minutes Read
The short-term rental market is rife with guest uncertainty; however the majority of STR business owners are failing to do anything about it. Read all about the damning psychology of guest uncertainty and how it can cost your business thousands in direct bookings. Also included in this article is a thorough breakdown of how you can address each of your guests' concerns, that is stopping them from booking accommodation with you - as well as additional resources and exercises to help you action your learning. This is the first article of I-PRAC's exclusive Trust Trilogy Series.
- 2 Minutes Read
WHY is I-PRAC the leading direct booking conversion tool ? I-PRAC studies over the last 2 years have proven that 78% of consumers who find and engage with short term…
- 2 Minutes Read
I-PRAC attended the Short Stay Meetup in London following the inaugural Short Stay Show in March 2019. Here is our roundup of this year's meetup.
- 4 Minutes Read
I-PRAC is tackling the growing problem of holiday rental fraud, which affects people across the world every year. Chris Maughan explains what inspired him to launch the company.